Category Archives: Random

Can an iPhone app prove to your customers that you care about each one of them individually? Let’s take a look at AT&T’s new iPhone application, Mark the Spot, to help us answer that question.

“AT&T Mark the Spot is an application that provides customers a means to provide feedback on network user experience to AT&T,” the applications description reads.

Admittedly, when I first found the app, my first thought flicked to the coverage issues that AT&T has allegedly been known for in some areas. After I downloaded the app and showed AT&T all the spots in a 30-mile radius of where I live that I’ve had problems, a strange feeling washed over me. It was a feeling of calmness and satisfaction. I had just been able to tell AT&T my problems. The fact that they came out with this app means that they must care about me as an individual. That being said, I don’t know if they will pay attention to my blips or if they all go to “File 13″ somewhere. At that moment however, I felt good about my mobile service provider.

This got me thinking about other brands and services that I’ve worked with here at Suitcase Interactive.  All of my prospects and clients started swirling in my head.  Then, I had an epiphany.  We as consumers spend millions of dollars every year buying the latest and greatest technology, and all we want is to know that companies are listening to us. Even Microsoft has picked up on trying to make customers feel like they are being heard with their “Windows 7 was my idea” campaign.

Combining this simple fact with the world’s most popular phone, and BAM! (Thanks to Emeril Lagasse for getting this key phrase stuck in my head!) You’ve got a customer experience that improves your relationship with customers. It gives users a chance to have fun using their iPhone and they are able to get the feeling that they matter.

Category: Random